It’s the year 2023, and it’s time for an updated brand identity! My logo and branding have remained the same since 2010, so it’s time for a refresh. Check it out:

It’s a heart flower, a symbol of my brand keywords:
Creative Trustworthy Professional Understanding Rebel Versatile
I figured it was rather amusing that branding is the skill set that I use for my clients, and yet I had little time for my own. My original logo didn’t really have my favourite colour either, blush pink. I emphasise blush pink here because I’m not a fan of other shades of pink, especially fuchsia. Pink also represents creativity.
I have yet to decide on my logotype but I guess that’s the excitement, isn’t it? Branding is a journey!
To follow me on my brand insights and journey, read more at: https://www.ysfaye.com/about
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